Good Flippin’ Burgers® is expanding its Hyderabad presence with the launch of its first dine-in restaurant in the city. The 40-seater outlet is opened at Lakeshore Mall, Y Junction, after the brand built a customer base through delivery kitchens. The launch is being positioned as an effort to bring a fuller and more immersive burger experience to Hyderabad diners.
The new restaurant is located in one of Hyderabad’s emerging retail hubs. Good Flippin’ Burgers® has stated that the site has been chosen for its visibility, accessibility and diverse customer mix. Families, young diners and working professionals are expected to form a key part of the outlet’s customer base.
The dine-in experience has been built around an open-kitchen format. The brand has noted that guests will be able to watch patties being grilled, buns being toasted and sauces being layered. This format is intended to add transparency and a sense of live theatre to the dining experience.
The Hyderabad outlet brings several of the brand’s best-known menu items to the table. Good Flippin’ Burgers® has stated that the Cluckinator has crossed two million servings nationally, while the Cheese Bomb has crossed one million servings. Other offerings include OG Smash, Hot Smash, Kerfuffle, wraps, wings, tenders, fries, sides, Flippinades, milkshakes and thiccshakes.
Viren D’Silva, Co-founder of Good Flippin’ Burgers®, said the new outlet had been designed to make guests feel the brand’s difference from the moment they entered. He said, “Hold on to the Good.”
The launch is also being seen as part of the brand’s wider expansion in India’s quick-service restaurant market. Good Flippin’ Burgers® has stated that it now has more than 700 team members nationwide. The Hyderabad dine-in outlet is expected to strengthen the brand’s growing pan-India footprint.