A new premium taproom format has been introduced in Bengaluru, where 2 Pints Brewing Taproom & Kitchen has launched a 210-cover outlet in Whitefield. The new venue has been positioned as a craft beer-led destination, with the concept being aimed at both corporate professionals and leisure diners frequenting one of the city’s busiest commercial hubs. By choosing Whitefield, a location heavily shaped by office culture and high-spending urban consumers, the brand’s expansion has been aligned with a market where weekday and weekend dining demand continues to overlap.
The outlet has been built around an in-house brewing model, and emphasis has been placed on the service of fresh, true-to-style craft beer. It has been stated by the company that brewing remains central to the brand’s identity, with the experience being designed to celebrate not just the beverage itself, but also the broader culture around it. The company has said, “At our core, we are brewers,” and it has further been communicated that the focus is kept on “true-to-style craft beers, brewed in-house and served fresh.” Through this positioning, a clear beer-first identity has been established for the format.
A broader hospitality experience has also been created around this central offering. The design of the venue, the music programming, the food selection, and the service style have all been structured to support the craft beer proposition. At the same time, care has been taken to ensure that the environment is not limited to beer enthusiasts alone. The company has been quoted as saying that the overall format has been made “warm, social, and approachable,” suggesting that accessibility has been treated as an important part of the business strategy.
Flexibility has been built into the outlet through the inclusion of both indoor seating and a pet-friendly outdoor section. As a result, multiple consumption occasions have been accommodated, including weekday lunches, post-work meet-ups, casual dinners, and longer weekend sessions. In addition to its beer program, signature cocktails have been introduced using house ferments and infusions, while the food menu has been crafted with an ingredient-led and flavour-forward approach influenced by Indian cuisines.
To drive repeat footfall, a structured weekly calendar has been introduced. Events such as “Wednesday Rock Chronicles,” “Thursday Night Trivia,” and “Retro Rolling” on Fridays have been scheduled, while weekday Happy Hours have been offered from noon to 7 PM. Seasonal engagement has also been built in through live cricket screenings paired with unlimited craft beer offers priced at Rs 1,500 per person.
Customised team lunch options have also been made available in dedicated indoor and outdoor sections, allowing the venue to target Whitefield’s strong corporate booking market. With pricing for two placed at around Rs 2,400++, the outlet has been positioned within the premium casual dining segment. Overall, the launch has been seen as another sign of growing demand for experience-driven taproom formats in Bengaluru’s corporate-led neighbourhoods.