Premium vodka brand Shelter6 is accelerating its expansion strategy with a focused rollout across eight key markets including Delhi, Lucknow, Chandigarh, Pune, Nagpur, Nashik, Indore, and Haryana. Co-founded by music artist and entrepreneur Badshah alongside Cartel Bros’ Mokksh Sani, the brand is strengthening its presence through retail expansion, on-trade partnerships, and market-specific consumer engagement initiatives.
The company has already generated ₹10 crore in revenue and established a footprint across more than 700 retail outlets nationwide. By March 2026, Shelter6 had recorded primary sales of 4,000 cases, reflecting growing traction within India’s premium spirits segment.
Commenting on the expansion, Badshah, Co-Founder of Shelter6, said the brand’s objective is to create meaningful connections with consumers in each market while becoming culturally relevant across diverse cities. He noted that the company aims to build experiences that resonate with local audiences rather than simply expanding distribution.
Currently available in Maharashtra, Goa, Uttarakhand, Uttar Pradesh, and Haryana, Shelter6 is also pursuing registrations in 24 additional states and union territories, including Rajasthan, Punjab, and Tamil Nadu. Backed by the Cartel Bros leadership team, the brand continues to invest in bar takeovers, venue integrations, and large-format events as part of its long-term growth strategy.
Mokksh Sani, Co-Founder of Cartel Bros and Living Liquidz & Mansionz, said the brand’s early performance reflects increasing consumer demand for premium spirits that combine international standards with local relevance. He added that Shelter6 is being positioned for scalable growth with ambitions that extend beyond the Indian market.