MOOOZ vodka is being expanded into Uttar Pradesh by Adie Broswon Pvt. Ltd. as the company strengthens its North India presence. Already available in Delhi, Punjab and Chandigarh, the brand is now entering one of India’s largest and fastest-growing alcobev markets.
Manufactured in Punjab and headquartered in Gurgaon, MOOOZ has been positioned as a premium yet accessible vodka brand. According to the company, the vodka is produced using Punjab rice grains and undergoes triple distillation along with a five-step filtration process using Platinum, Gold and Diamond filtration technologies to create a smoother drinking experience. The brand is available in 750 ml, 375 ml and 180 ml variants, with the 750 ml bottle priced at INR 650 in Delhi.
The expansion is being driven by rising demand for premium spirits and cocktail culture across emerging urban centres. Adiraj Singh Chadha, Executive Director, Adie Broswon Group, said Uttar Pradesh represented an important market due to its evolving retail ecosystem and increasing preference for better-crafted spirits. He stated that MOOOZ had been designed to deliver “precision, refinement and consistency” while remaining accessible to a wider audience.
Bikramjeet Singh Chadha, Executive Director, Adie Broswon Pvt. Ltd., said the vodka category was witnessing strong growth as consumers explored modern drinking experiences and cocktails. He added that the company would continue strengthening distribution and long-term market presence across North India.
Further expansion into Haryana, Rajasthan and Uttarakhand is also being planned as part of the company’s broader growth roadmap.