A wider distribution footprint has been established for Vanaha Gin, the premium craft spirit produced by Revelry Distillery, after a series of international recognitions was secured. Entry into Rajasthan, Haryana, and Pondicherry has now been confirmed, while an earlier presence had already been built in Goa and Madhya Pradesh. Through this development, a stronger push into India’s growing premium alcobev space has been signalled.
The expansion has been carried out at a time when the brand’s international profile has been elevated. Five global awards were reported to have been received by the company, including a Master Medal at The Spirits Business Global Gin Masters. Additional honours were said to have been awarded by the International Wine & Spirit Competition and Global Wine & Spirits Awards Asia. A Gold distinction at The Spirits Business Global Spirits Design Masters was also included among these achievements. It was further claimed by the company that Vanaha had been the only gin worldwide to be shortlisted for Innovation in Production at The Spirits Business Awards 2025. Through these recognitions, both product quality and design credibility were seen to have been reinforced.
The choice of new markets appeared to have been shaped by changing consumption patterns. Pondicherry was viewed as a territory where a more dynamic alcobev culture has been developing, while Rajasthan and Haryana were regarded as markets where premium demand has been rising. As a result, a focused and selective market-entry strategy seemed to have been followed rather than a broad-based rollout.
Attention has also been drawn to the gin’s production process, through which process-led differentiation has been emphasised. The spirit has been developed with 24 botanicals and a five-stage distillation method comprising botanical maceration, copper pot distillation, vapour infusion, cold vacuum distillation, and staging. The use of cold vacuum distillation has especially been highlighted, as botanical aroma and structural integrity were said to have been better preserved through this technique. In an increasingly competitive premium category, technical production choices have been used to strengthen brand identity.
The brand story has also been shaped by independent leadership. Revelry Distillery has been built and operated by Vaniitha Jaiin, and the production philosophy has been positioned around craftsmanship, authenticity, data-led precision, and sustainability considerations. It was stated by Jaiin that Vanaha had been created to “bottle the soul of a forest in its most pristine form,” and that each market entry had represented an opportunity for the values of mindful distillation and Indian craftsmanship to be shared with a wider audience.
Taken together, the development has been viewed as part of a broader shift in India’s premium spirits industry. Domestic brands have increasingly been seen gaining global validation while also expanding regional reach. Through innovation, origin-led storytelling, and process-focused production, a stronger place has been carved out for Indian premium spirits in both domestic and international conversations.