Punjab Grill’s national growth strategy was further advanced with the opening of its 57th restaurant at Lakeshore, Viviana Mall. The launch was positioned as another calculated step in the brand’s long-term expansion plan, which has been focused on strengthening its presence across major urban markets in India. The addition of the Thane outlet was viewed as a reinforcement of Punjab Grill’s commitment to scaling through high-visibility retail destinations.
The new restaurant was established within a prominent shopping and entertainment hub, where strong daily footfall has been consistently observed. This location was selected in line with the brand’s preference for mall-led expansion, a strategy that has been increasingly adopted to ensure sustained consumer engagement. By situating the outlet within such an environment, visibility and accessibility were prioritised.
Design continuity was maintained at the Thane location, with familiar Punjab Grill elements being retained. At the same time, a contemporary layout was introduced to support diverse dining occasions. The space was planned to accommodate family gatherings, professional meetings, and social dining, allowing flexibility without compromising the brand’s premium positioning.
Culinary offerings at the outlet were kept aligned with Punjab Grill’s established identity. North Indian cuisine inspired by historical recipes and regional traditions continued to form the foundation of the menu. Emphasis was placed on slow-cooked preparations, structured flavours, and cooking methods rooted in tradition, while presentation was adapted to meet modern dining expectations.
According to a statement attributed to the brand’s leadership, Thane has been recognised as a rapidly evolving dining destination with consumers who value quality, heritage, and innovation. It was indicated that the new outlet had been introduced to respond to this growing demand by delivering an immersive dining experience centred on North India’s culinary diversity.
With this launch, Punjab Grill’s position within India’s organised casual dining segment was further consolidated. The Thane opening was presented as part of a broader expansion approach that balances growth with consistency, ensuring that the dining experience remains uniform across the brand’s expanding national network.