Rock Paper Rum, a distinguished craft rum brand known for its innovative flavors and commitment to quality, has achieved a significant milestone in its journey towards growth and expansion. Securing both funding and mentorship from esteemed investors and Shark Tank judge Vineeta Singh, the brand is set to embark on an exciting new chapter of success.

In a recent round of funding led by Mumbai Angels and supported by prominent investors including GSF, Anay Ventures, Ekcle Ventures, and Faad Network, Good Barrel Distillery, the parent company of Rock Paper Rum, secured a substantial Seed Funding of INR 4.5 crore. Building on this success, the brand has now obtained a strategic investment of INR 50 lakhs on Shark Tank India, positioning itself for accelerated growth and expansion opportunities.

Rock Paper Rum’s captivating vision and innovative spirit caught the attention of the judges on Shark Tank India, leading to not only financial backing but also the acquisition of Vineeta Singh as a valuable mentor. With her expertise in building successful offline businesses, Singh’s guidance will be instrumental in steering the brand through the intricacies of the alcohol industry landscape.

Armed with the strategic investment, Rock Paper Rum is primed for rapid expansion both nationally and internationally. Founder Lalit Kalani envisions establishing a formidable presence across key markets such as Goa, Haryana, and Karnataka within the next year. Additionally, the brand aims to elevate Indian rum onto the global stage through strategic international expansion efforts.

Impressed by the brand’s potential and Lalit’s compelling pitch, Shark Tank Judge Vineeta Singh expressed confidence in Rock Paper Rum’s trajectory, citing its delicious flavors and strategic growth plans. Similarly, Nandini Mansinghka, CEO of Mumbai Angels, commended Good Barrel Distillery’s commitment to innovation and growth, predicting a bright future for the brand.



Rooted in a family legacy spanning three generations, Lalit Kalani’s return to India after 17 years abroad ignited a passion for reviving the Indian spirits scene. Founded on this heritage and driven by a relentless pursuit of excellence, Rock Paper Rum has quickly established itself as a leading player in the craft liquor industry.

Rock Paper Rum prides itself on using the finest ingredients to craft irresistible flavor profiles, including Indian Spiced, Coastal White, Zesty Lemon, Roast Coffee, and Tropical Coconut. With a commitment to innovation and quality, the brand continues to captivate rum enthusiasts with its unique offerings.

The funds raised will fuel Rock Paper Rum’s expansion efforts, supporting initiatives such as doubling production capacity, strengthening the team, and executing strategic marketing campaigns. As the brand toasts to the next chapter of its remarkable success story, the future looks brighter than ever for Rock Paper Rum and its loyal supporters.